The YouTube Effect, the documentary by Alex Winter had its world premiere at the Tribeca Festival on June 11, 2022, in the Spotlight Documentary section. The film takes viewers on a timely and gripping journey inside the cloistered world of YouTube and parent Google.

The film, presented by Olive Hill Media and produced by Valhalla Entertainment, Trouper Productions and Zipper Bros., investigates YouTube’s rise from humble beginnings in the attic of a pizzeria to its explosion onto the world stage, becoming the largest media platform in history and sparking a cultural revolution, while creating massive controversy in the age of disinformation.


YouTube Effect Announcements

The YouTube Effect opens in theaters worldwide!

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I couldn't be more excited to get our film TheYouTube Effect out into the world, with my very good friends at DraftHouse Films!


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Alex appeared on Mehdi Hasan's show on MSNBC to discuss The YouTube Effect. Watch the clip here! Peacock subscribers can watch the entire interview here!

World premiere of The YouTube Effect!

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Thanks to The Wrap for this great review of our film at the Tribeca Film Festival!

Our new doc premiering at Tribeca!

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Very excited to announce that our new documentary, The YouTube Effect, will have its world premiere at the Tribeca Film Festival in June!


The YouTube Effect


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