The YouTube Effect, the documentary by Alex Winter had its world premiere at the Tribeca Festival on June 11, 2022, in the Spotlight Documentary section. The film takes viewers on a timely and gripping journey inside the cloistered world of YouTube and parent Google.

The film, presented by Olive Hill Media and produced by Valhalla Entertainment, Trouper Productions and Zipper Bros., investigates YouTube’s rise from humble beginnings in the attic of a pizzeria to its explosion onto the world stage, becoming the largest media platform in history and sparking a cultural revolution, while creating massive controversy in the age of disinformation.

 Watch it now On Digital

YouTube Effect Announcements

Op-Ed on our doc in Rolling Stone!

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Thanks to Rolling Stone for asking me to write an Op-Ed on our doc The YouTube Effect!

Alex on Marc Maron!

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Alex talked to Marc about The YouTube Effect, Zappa and pretty much everything else under the sun.

Alex on CNN with Jim Acosta!

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Enjoyed chatting with Jim Acosta about our doc The YouTube Effect. Our US theatrical release sold out all of our in-person shows. Next up is the UK and then streaming! Find all our release info here.

The YouTube Effect opens in theaters worldwide!

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I couldn't be more excited to get our film TheYouTube Effect out into the world, with my very good friends at DraftHouse Films!


The YouTube Effect


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The Panama Papers

Trust Machine

Deep Web