The YouTube Effect, the documentary by Alex Winter had its world premiere at the Tribeca Festival on June 11, 2022, in the Spotlight Documentary section. The film takes viewers on a timely and gripping journey inside the cloistered world of YouTube and parent Google.
The film, presented by Olive Hill Media and produced by Valhalla Entertainment, Trouper Productions and Zipper Bros., investigates YouTube’s rise from humble beginnings in the attic of a pizzeria to its explosion onto the world stage, becoming the largest media platform in history and sparking a cultural revolution, while creating massive controversy in the age of disinformation.
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